Cool Margarita Studio — AI-native brand studio, Barcelona. Identity, web, content, film.
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Founder's case
Brand, packaging
Barcelona — 2026
My own bet: women-produced Colombian coffee, roasted in Barcelona, built with the exact method on this page. Portrait labels put the producer on the front of the pack. Proof of method, running live in the market.
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Private dental care
Identity, web, ads
Barcelona — 2026
Dentistry sells with fear and fluorescent hygiene. A German clinic in Barcelona needed the opposite: a retreat, not a practice — German precision with the calm of a members' club. One world across web, social and paid, built to book consultations, not collect likes.
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Fragrance campaign
Campaign, AI film
2026
A fragrance launched without a single photograph. One sculptural bottle, three variants — Pink, White, Amethyst — produced entirely with AI: renders, key visuals, social cuts and 20-second commercials, from one pair of hands, in weeks.
The Victorian language of flowers let people say what words couldn't. Magnolia turns fragrance into the same act of self-expression — you don't just wear a scent, you wear a meaning.
“Choose the one that speaks for you today.”
| White | Pink | Amethyst | |
|---|---|---|---|
| Audience | Minimalism & bridal | 18–24, first scent | Manifestation gen |
| Meaning | Purity · perfection · peace | Innocence · joy · youth · love | Health · luck · respect · fortune |
| Feeling | Peaceful · pure · balanced | Joyful · tender · optimistic | Confident · lucky · respected |
| Tagline | Wear your calm. | First bloom feeling. | Luck looks good on you. |
| Time of day | Dawn | Golden hour | Twilight |
| Surface | Still water | Petal bed | Polished stone |
| Emblem | The single ripple | Iridescent butterfly | Rising golden particles |
Design system
Art direction — three times of day
Dawn — White floats on water. Mirror-still surface, silver mist, one frozen ripple.
Golden hour — Pink rests on petals. Backlit halo, blossom bokeh, butterfly emblem.
Twilight — Amethyst stands on stone. Amber rim light, purple-gold gradient, rising particles.
1
Bottle render
The hero flacon is generated and approved first.
2
Product stills
Campaign photography per variety — same bottle reference, variety-specific world.
3
Reels (video)
Each approved still becomes the start frame for its film.
4
Person vignettes
Model-led ritual scenes, approved as stills before animation.
Nothing is animated until its still frame is approved.
Craft learnings
Rollout — one blooming day
Measurement — let the colours compete
Whichever colour community grows fastest earns the hero budget for the next flight.
Broadcast-grade advertising came out of a relay, not one prompt: each technology used only for what it is best at, each handoff carrying an approved frame forward. The client's formats decide the last step. The look is locked long before it.
The reference travels. The tool changes.
1
Style & moodboard
Personalisation and moodboards fix one house look before a single hero frame is made.
2
STILLS WITH MIDJOURNEY
Bottle renders and key visuals generated as a variant grid, then narrowed to one approved frame per variety.
3
Motion
The approved still is extended into movement — same frame, one hero gesture, no drift.
4
Finish & adapt
Upscale, retouch and recut to the client's delivery formats: 4:3 films, verticals, paid stills.
Every tool inherits an approved image, never a description.
White
Clean · Elegant · Timeless
Pink
Romantic · Soft · Warm
Amethyst
Luxurious · Mysterious · Spiritual
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Personal brand
Identity, web
London — 2026
Twenty-five years of coaching expertise, almost no presence online. The Enso-Spine ( one brushstroke, at once circle and spine ) anchors an editorial world closer to a longevity journal than a fitness site. Clients arrive pre-sold on the standard.
The core message is not fitness. It is that through guided body mobility the body reaches another level — one that supports your life instead of limiting it, so you can live it your own way. Every surface of the brand repeats that promise: the work is the method, the result is freedom of movement.
Guided
Movement is coached, not prescribed — the standard is visible before the first session.
Another level
Children, adults and over-50s each enter through their own door into one method.
On your way
Longevity framed as autonomy: the body supports the life, never the other way round.
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Hospitality
Identity, packaging
Berlin — 2025
Berlin's healthy catering scene is kale and cardboard. Couleur Cafe is healthy luxury — identity, packaging, app and web, one system from the apron to the feed. The packaging does the marketing.
1
Reference node
The approved bottle enters the canvas once and becomes the parent of everything downstream.
2
Styling branches
Each branch restyles the same pack — light, surface, fruit, crop — as a sibling, not a restart.
3
Selects
Only approved nodes are carried on; the graph is the audit trail of what was chosen and why.
4
Motion & delivery
Selected stills animate in place, then leave the canvas as feed, web and packaging assets.
Variations stay attached to their source, so the pack never drifts between assets.
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Editorial, social impact
Publication, poster
Colombia — 2025
Colombia's restorative justice system is a maze of legal language. Illustrated guides and posters make the law legible to the communities it exists for — one visual language across print, events and institutions.
The poster carries the guides into the towns they were written for. The illustrated landscape does the emotional work — houses, boats, families crossing a bridge — while the date and place sit in a single high-contrast block that survives a photocopy, a WhatsApp forward and a wall in the sun.
Hierarchy
Three levels only: what it is, who it is for, when and where.
One language
Same palette and illustration system as the guides, so poster and publication read as one voice.
Nothing is animated until its still frame is approved.